SPRAYPAINT SERIES WINS AWARD
“STREETART & GRAFFITI”
“Pleasures: Memories inside brands”
OBJTK Gallery
Memories inside brands. Which brands genuinely appeal to us for the sheer pleasure of experiencing them, smelling them, feeling nostalgic for a moment, having flashbacks, remembering people, even tastes.
“Pleasures” does not seek to condemn the act of consumption, but rather to invite critical reflection on our choices as consumers. By imagining a scenario in which brands are equated in terms of value and consequences, the viewer is confronted with the very essence of what truly appeals and satisfies beyond their economic, social or environmental influence. Which brands genuinely appeal to us for the sheer pleasure of experiencing them, smelling them, feeling nostalgic for a moment, having flashbacks, remembering people, even tastes.
In doing so, the complex intersections between art, consumerism and our identity in contemporary society emerge.
“Spraypaint smell like Chanel”
Mood/ Stripping brands of their functional utility, aspirational status and social distinction…Only nostalgia and memories, sensations and moments remain.
by Banshee